Embracing the Future of Medicine: Digital Health and Innovation Conference at Medical University-Pleven -

November 1, 20230

The XX International Medical Scientific Conference for Students and Young Doctors (MDSC) and the 8th Autumn School on Innovations in Medicine, hosted by Medical University-Pleven was marked by the active engagement of the Digital Health and Innovation Cluster Bulgaria (DHI Cluster) on October 20th. The event was organized in three panels and five keynote presentations, converged by leading experts, opinion leaders, and healthcare professionals and were dedicated to sharing insights, knowledge, and experiences in the fields of healthcare and medicine, emphasizing the pivotal role of innovation and digital health. 

The event commenced with opening remarks by Prof. Dobromir Dimitrov, MU-Pleven Rector, who emphasized the importance of collaboration between organizations like the DHI Cluster Bulgaria and medical universities in Bulgaria. He highlighted the role of these partnerships in modernizing curricula with the latest developments in medicine, ensuring that the future generation of healthcare professionals is well-prepared for the evolving healthcare landscape. Since the beginning of this year, MU-Pleven became a full member of the DHI Custer. 

Dr. Rosen Dimitrov presented an overview of the vital importance of integrating digital health into medical curricula. He shared key statistics that underscored the future of medicine, stressing the growing role of digital health in healthcare on a global scale. 

Fabien Lanteri delivered a captivating keynote, focusing on the significance of strategy in the healthcare industry. He elaborated on what strategy entails and why it is paramount in healthcare. He discussed the essential elements of an effective strategy, including the need for a team of adaptable and complementary “superheroes” aligned with a shared vision, effective partnership management, network effects, and intellectual property management. 

The Accelerating Innovation Panel was moderated by Mira Ganova, PhD from DHI Cluster, this panel brought together experts to discuss strategies for speeding up innovation. Key points discussed included the importance of digital pathology and imaging diagnostics, the role of collaboration with physicians, and the need for innovative thinking and a culture that supports action. 

Vera Duhleva’s keynote emphasized the importance of disease prevention in the digital era, discussing the role of big data, AI, genomic medicine, and behavioral impact. She provided practical examples of prevention campaigns and addressed the paradigm shift in healthcare. Vera underlined the responsibilities of healthcare professionals and the need for trust, privacy, and security in healthcare. 

Supporting Health Behavior and Self-Care Panel was moderated by Dr. Branimir Raduilov from Consento, this panel examined ways to promote health behavior and self-care. Key takeaways included the importance of data appraisal, shifting the focus toward prevention, and building awareness and trust among patients and doctors. 

A keynote on Precision Medicine and New Health Technologies by Dr. Audrey Coiffic, PhD, Engagement Manager, Genomic and Precision Medicine at IQVIA, was a remarkable contribution for the event. Audrey discussed the significance of precision and genomic medicine for the future of healthcare. She defined precision medicine and explored its applications in prevention, diagnosis, and treatment. Audrey highlighted the power of personalized approaches in healthcare and the potential for preventive diagnostics to enable early interventions and disease progression prevention. 

Healthcare in the Digital Era: Access, Quality, and Outcome Panel was moderated by Dr. Rosen Dimitrov from NRETIA Health. This panel explored the interconnection between access, quality, and healthcare outcomes. Topics discussed included the role of technology, collaboration, innovation, and the importance of considering what happens beyond the doctor’s office. 

The event concluded with a visionary keynote by Radoy Pavlov on the topic of Digital Hospital, outlining the characteristics and changes of a fully digitalized hospital. He highlighted trends in medicine, emphasizing patient empowerment, digital health technology, data’s pivotal role, and the emergence of new players in the healthcare sector. 

In summary, the XX International Medical Scientific Conference and the 8th Autumn School on Innovations in Medicine at Medical University-Pleven, marked by the active participation of the Digital Health and Innovation Cluster Bulgaria, showcased the transformative power of digital health and innovation in the field of medicine. With a diverse range of topics, expert speakers, and engaging panels, the event emphasized the need for adaptability, collaboration, and strategic thinking in shaping the future of healthcare. The exchange of knowledge and ideas among healthcare professionals and students underscored the vital role they play in driving innovation and improving healthcare outcomes. The event closed with a reflection on the role of artificial and natural intelligence and the importance of data awareness, setting the stage for a future of progress and innovation in medicine. 

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© 2020 DHI Cluster. All rights reserved.